TY  - GEN
AU  - Perreault, William D.
AU  - E.Jerome McCCarthy
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 9780072864717
U1  - 658.8005 PER 
PY  - 2005///,
CY  - Boston
PB  -  McGraw-Hill.
KW  - Basic marketing
N1  - Includes bibliographical references
ER  -