TY  - GEN
AU  - Kerin, Roger A. [et al...]
TI  - Marketing
SN  - 0072410752
U1  - 658.8  
PY  - 2003///
CY  - Boston : 
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index (Has CD)
ER  -