TY  - GEN
AU  - Davis, Mark M.
AU  - 
TI  - Managing services: using technology to create value 
SN  - 0072464267
U1  - 658 
PY  - 2003///
CY  - Boston
PB  -  McGraw - Hill
KW  - Service industries
KW  - Technological innovations
KW  - Management
KW  - Value analysis(Cost control)
KW  - Customer relations
KW  - Managing services
N1  - Includes index (Has CD)
UR  - www.mhhe.com/pom
ER  -