TY - GEN AU - Johnston, Mark W. AU - TI - Churchill/Ford/Walker's Sales force management SN - 0072466480 U1 - 658.8101 7 PY - 2003/// CY - Boston PB - McGraw-Hill KW - Sales management KW - Churchill, Gilbert A. Sales force management N1 - Includes bibliographical references, index and CD-ROM ER -