TY  - GEN
AU  - Cravens, David C.
AU  - Piercy, Nigel F.
TI  - Strategic marketing
SN  - 0072466650
U1  - 658.802 
PY  - 2003///
CY  - Boston : 
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -