TY  - GEN
AU  - Hawkins, Del I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
TI  - Consumer behavior : : building marketing strategy 
SN  - 0072316020
U1  - 658.83420973  
PY  - 2001///
CY  - Boston : 
PB  - McGraw - Hill
KW  - Consumer behavior
KW  - Unites States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -