TY  - GEN
AU  - Lee, Kiefer
AU  - Carter, Steve
TI  - Global marketing management : : changes, challenges and new strategies 
SN  - 0199267529
U1  - 658.848  
PY  - 2005///
CY  - Oxford : 
PB  - Oxford University Press
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -