TY  - GEN
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
TI  - Marketing
SN  - 0072430346
U1  - 658.8 
PY  - 2001///
CY  - Boston : 
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -