TY  - GEN
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising : : principles & practice 
SN  - 0135978815
U1  - 659.1  
PY  - 1998///
CY  - New Jersey : 
PB  - Prrentice-Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -