TY  - GEN
AU  - Laczniak, Gene R.
AU  - Murphy, Patrick E.
TI  - Ethical marketing decisions: : the higher road 
SN  - 0205136273
U1  - 174.4 LAC 
PY  - 1993///
CY  - Upper Saddle River : Prentice-Hall
KW  - Business ethics
KW  - Marketing - moral and ethical aspects
N1  - Includes bibliographical references and index
ER  -