TY  - GEN
AU  - Assael, Henry
TI  - Consumer behaviour and marketing action
SN  - M538844337
U1  - 658.8342  
PY  - 1994///
CY  - Cincinnati : 
PB  - South Western College Publishing
KW  - Consumer behaviour
KW  - Motivational research (marketing)
N1  - Includes bibliographical references and index
ER  -