TY  - GEN
AU  - Schoell, William F
AU  - Guiltinan, Joseph P.
TI  - Marketing : : contemporary concepts and practices 
SN  - 0205156029
U1  - 658.8  
PY  - 1995///
CY  - Englewood cliffs : 
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -