TY  - GEN
AU  - Guitinan, Joseph
AU  - Paul, Gordon W.
AU  - Madden, Thomas J.
TI  - Marketing management: strategies and program 
SN  - 007049097X
U1  - 658.8  
PY  - 1997///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -