TY  - GEN
AU  - Shao, Alan T.
TI  - Marketing research : : an aid to decision making 
SN  - 0538881925
U1  - 658.83  
PY  - 1999///
CY  - Cincinnati : 
PB  - South-western college
KW  - Marketing research
N1  - Includes glossary and index
ER  -