TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing / 
SN  - 0137189583
U1  - 658.8  
PY  - 1994///
CY  - New Jersey : 
PB  - Prentice Hall
KW  - Marketing
KW  - principles
N1  - Includes bibliographical references and index
ER  -