TY  - GEN
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0135553504
U1  - 658.83  
PY  - 1993///
CY  - Englewood Cliffs : 
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -