TY  - GEN
AU  - Rosenthal, David
AU  - Brown, Lew G.
TI  - Cases in strategic marketing
SN  - 0130863599
U1  - 658.802  
PY  - 2000///
CY  - Upper Saddle River : 
PB  - Prentice-Hall
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Managemen
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -