TY  - GEN
AU  - Hague, Paul
AU  - Jackson, Peter
TI  - Market research : : a guide to planning, methodology and evaluation 
SN  - 0749429178
U1  - 658.83  
PY  - 1999///
CY  - London : 
PB  - Kogan Page
KW  - Market research
N1  - Includes bibliographical references and index
ER  -