Marketing classics: a selection of influential articles

Publication details: London : Allyn and Bacon 1988Edition: 6th edDescription: axii, 543p.; 23cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8 MAR (Browse shelf(Opens below))	Available		6193

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Previous	658.8 LOV Principles of service marketing and management /	658.8 LOV Services marketing: people, technology, strategy	658.8 MAL Introduction to marketing in Africa /	658.8 MAR Marketing classics: a selection of influential articles	658.8 MAR Marketing /	658.8 MAR Marketing and entrepreneurship in SMEs : an innovative approach /	658.8 MAR Instructor's media resourse guide to accompany Marketing /	Next

Includes bibliographical references and index

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