Modern retailing : theory and practice / J. Barry Mason, Morris L. Mayer
Publication details: Plano : 1987 Business ApplicationsEdition: 4th edDescription: xviii, 834 p. ; 24 cmISBN:- 025603706X
- 658.8 MAS

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658.8 LAZ Marketing immunity : breaking through customer resistance / | 658.8 MAS The marketing game : with student CD-Rom / | 658.8 MAS Modern retailing : theory and practice / | 658.8 MAS Modern retailing : theory and practice / | 658.8 MAS Modern retailing : theory and practice / | 658.8 MAS Modern retailing : theory and practice / | 658.8 MAS Modern retailing : theory and practice / |
Includes bibliographical references and index
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