Introducing communication research : paths of inquiry / Donald Treadwell.

Includes bibliographical references and index.

Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.