What to say when things get tough : by Leonard S. Greenberger.
Material type:
- text
- unmediated
- volume
- 9780071806435 (alk. paper)
- 0071806431 (alk. paper)
- business communication strategies for winning people over when they're angry, worried and suspicious of everything you say /
- 658.45 23 GRE
- HF5718 .G7394 2013

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Includes bibliographical references and index.
Foreword -- Introduction -- The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response -- Conclusion -- Acknowledgements -- Bibliography.
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