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What to say when things get tough : by Leonard S. Greenberger.

By: Material type: TextTextPublisher: New York : McGraw-Hill, 2013Description: xxix, 224 p. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071806435 (alk. paper)
  • 0071806431 (alk. paper)
Uniform titles:
  • business communication strategies for winning people over when they're angry, worried and suspicious of everything you say /
Subject(s): DDC classification:
  • 658.45 23 GRE
LOC classification:
  • HF5718 .G7394 2013
Contents:
Foreword -- Introduction -- The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response -- Conclusion -- Acknowledgements -- Bibliography.
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Archbishop Kiwanuka Memorial Library 658.45 GRE (Browse shelf(Opens below)) Available 47341
Archbishop Kiwanuka Memorial Library 658.45 GRE (Browse shelf(Opens below)) Available 47342
Archbishop Kiwanuka Memorial Library 658.45 GRE (Browse shelf(Opens below)) Available 47343
Archbishop Kiwanuka Memorial Library 658.45 GRE (Browse shelf(Opens below)) Available 47344
Archbishop Kiwanuka Memorial Library 658.45 GRE (Browse shelf(Opens below)) Available 47345
UMU Masaka Campus 658.45 GRE (Browse shelf(Opens below)) Available 48375
UMU Mbale Campus 658.45 GRE (Browse shelf(Opens below)) Available 48819
UMU Mbale Campus 658.45 GRE (Browse shelf(Opens below)) Available 48767
UMU Ngetta Campus 658.45 GRE (Browse shelf(Opens below)) Available 48251
Archbishop Kiwanuka Memorial Library 658.45 GRE (Browse shelf(Opens below)) Available 46923
UMU Rubaga Campus 658.45 GRE (Browse shelf(Opens below)) Available 46924
UMU Rubaga Campus 658.45 GRE (Browse shelf(Opens below)) Available 46925
UMU Rubaga Campus 658.45 GRE (Browse shelf(Opens below)) Available 46926
UMU Rubaga Campus 658.45 GRE (Browse shelf(Opens below)) Available 46927
UMU Rubaga Campus 658.45 GRE (Browse shelf(Opens below)) Available 46928
UMU Rubaga Campus 658.45 GRE (Browse shelf(Opens below)) Available 46929
UMU Rubaga Campus 658.45 GRE (Browse shelf(Opens below)) Available 46930

Includes bibliographical references and index.

Foreword -- Introduction -- The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response -- Conclusion -- Acknowledgements -- Bibliography.

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