Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Archbishop Kiwanuka Memorial Library	658.8 PER (Browse shelf(Opens below))	In transit from Archbishop Kiwanuka Memorial Library to UMU Kabale Campus since 26/09/2022	44460
Archbishop Kiwanuka Memorial Library	658.8 PER (Browse shelf(Opens below))	Available	44461
Archbishop Kiwanuka Memorial Library	658.8 PER (Browse shelf(Opens below))	Available	44462

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Includes bibliographical references and indexes.

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