The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.
Material type:
TextPublication details: New York : McGraw-Hill, c2010.Description: xv, 464 p. : ill. ; 24 cmISBN: - 9780071621250 (alk. paper)
- 0071621253 (alk. paper)
- 658.8 22
- HF5415 .B54 2010
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| UMU Rubaga Campus | 658.8 BIG (Browse shelf(Opens below)) | Available | 36050 |
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Includes bibliographical references and index.
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
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