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Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter

By: Contributor(s): Publication details: Oxford : 2005 Oxford University PressEdition: 1st edDescription: xxxi, 582 p. : ill. ; 25 cmISBN:
  • 0199267529
Subject(s): DDC classification:
  • 658.848  LEE
Item type: Book
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Holdings
Current library Call number Status Barcode
Archbishop Kiwanuka Memorial Library 658.848 LEE (Browse shelf(Opens below)) Available 18602
UMU Rubaga Campus 658.848 LEE (Browse shelf(Opens below)) Available 18568

Includes bibliographical references and index

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