Marketing research : an aid to decision making / Alan T. Shao

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Publication details: Cincinnati : 1999 South-western collegeDescription: xix, 597 p. ; 30 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.83 SHA (Browse shelf(Opens below))	Available		11895

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Previous	658.83 McD Marketing research /	658.83 MIC Microsave-Africa : promoting high-quality financial services for poor people. Vol.1 May 2003 /	658.83 PIE Market-led strategic change : transforming the process of going to market /	658.83 SHA Marketing research : an aid to decision making /	658.83 STR Strategic marketing for microfinance institutions : the framework and experience of microsave /	658.83 STR Strategic marketing for microfinance institutions : the framework and experience of microsave /	658.83 STR Strategic marketing for microfinance institutions : the framework and experience of microsave /	Next

Includes glossary and index

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