Principles of marketing / Philip Kotler
Publication details: New Jersey : 1994 Prentice HallEdition: 6th edDescription: xx, 692 p. : ill. ; 28 cmISBN:- 0137189583
- 658.8 KOT
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| UMU Rubaga Campus | 658.8 KOT (Browse shelf(Opens below)) | In transit from Archbishop Kiwanuka Memorial Library to UMU Rubaga Campus since 04/07/2023 | 11885 |
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| 658.8 JOB Principles and practice of marketing / | 658.8 KER Marketing | 658.8 KER Marketing : the core / | 658.8 KOT Principles of marketing / | 658.8 MAL Introduction to marketing in Africa / | 658.8 MAS The marketing game : with student CD-Rom / | 658.8 MCD Market segmentation : how to do it, how to profit from it / |
Includes bibliographical references and index
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