Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 4461

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20181012115400.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 181012|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Advertising
• General subdivision: Case studies.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)35392: Lazarus, George. 4459, Marketing immunity :, c1988.