Managing marketing in the 21st century : (Record no. 36089)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00541nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240318183440.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160831b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780979734441 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MARC21 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Capon, Noel |
| 9 (RLIN) | 96 |
| 245 ## - TITLE STATEMENT | |
| Title | Managing marketing in the 21st century : |
| Remainder of title | student study guide / |
| Statement of responsibility, etc. | Noel Capon, Andrew Yap. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wessex Inc., |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 174 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 42 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yap, Andrew |
| 9 (RLIN) | 97 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 31/08/2016 | 1 | 658.8 CAP | 45867 | 29/08/2017 | 25/08/2017 | 31/08/2016 | Book |