Marketing : (Record no. 35834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00740nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240318183417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150916t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781848608788 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 35834 |
| -- | 35833 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | a critical textbook / |
| Statement of responsibility, etc. | Nick Ellis ...et al. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 245 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographic references and index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis, Nick |
| 9 (RLIN) | 63058 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fitchett, James |
| 9 (RLIN) | 63059 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Matthew, Higgins |
| 9 (RLIN) | 63060 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jack, Gavin |
| 9 (RLIN) | 63061 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lim, Ming |
| 9 (RLIN) | 63062 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saren, Michael |
| 9 (RLIN) | 63063 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tadajewski, Mark |
| 9 (RLIN) | 63064 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 16/09/2015 | 1 | 658.8 MAR | 45369 | 30/11/2015 | 17/11/2015 | 16/09/2015 | Book |