Basic marketing : (Record no. 34714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007640000a22002410004500 |
| 001 - CONTROL NUMBER | |
| control field | 024219 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240318183338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120313t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259060762 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 34714 |
| -- | 34713 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D |
| 9 (RLIN) | 3923 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : McGraw-Hill |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 726 p. : |
| Other physical details | ill.(col.) ; |
| Dimensions | 29 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | (McGraw-Hill/Irwin series in marketing) |
| 9 (RLIN) | 2234 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index (Has CD) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - management |
| 9 (RLIN) | 10435 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Basic marketing |
| 9 (RLIN) | 40527 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 40533 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 17/03/2014 | 2 | 658.8 PER | 42936 | 15/02/2018 | 15/02/2018 | 17/03/2014 | Book | 2 | ||||
| Dewey Decimal Classification | UMU Mbale Campus | UMU Mbale Campus | 12/03/2014 | 1 | 658.8 PER | 42830 | 17/10/2019 | 10/10/2019 | 12/03/2014 | Book |