Essentials of marketing: (Record no. 26168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005890000a22002050004500 |
| 001 - CONTROL NUMBER | |
| control field | 026168 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091109t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072467207 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 26168 |
| -- | 26168 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 3923 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing: |
| Remainder of title | a global-managerial approach. Ninth Edition / |
| Statement of responsibility, etc. | William D. Perreault, Jerome E. McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 12cm |
| 500 ## - GENERAL NOTE | |
| General note | Ten |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Jerome E. |
| 9 (RLIN) | 10159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CD-ROM |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 11/11/2009 | 1 | 658.8 PER | 26160 | 18/09/2012 | 11/11/2009 | CD-ROM | Data CD | 13/09/2012 | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Audio Visual | 09/11/2009 | 658.8 PER | 26164 | 09/11/2009 | 09/11/2009 | CD-ROM | Data CD | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Audio Visual | 09/11/2009 | 658.8 PER | 26163 | 09/11/2009 | 09/11/2009 | CD-ROM | Data CD | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Audio Visual | 09/11/2009 | 658.8 PER | 26162 | 09/11/2009 | 09/11/2009 | CD-ROM | Data CD | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Audio Visual | 09/11/2009 | 658.8 PER | 26161 | 09/11/2009 | 09/11/2009 | CD-ROM | Data CD | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Audio Visual | 11/11/2009 | 658.8 PER | 26159 | 11/11/2009 | 11/11/2009 | CD-ROM | Data CD | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Rubaga Social Centre | 09/11/2009 | 658.8 PER | 26165 | 09/11/2009 | 09/11/2009 | CD-ROM | Data CD | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | UMU Masaka Campus | 01/11/2008 | 658.8 PER | 26168 | 01/11/2008 | 01/11/2008 | CD-ROM | MASAKA CENTRE | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | UMU Mbale Campus | 09/11/2009 | 658.8 PER | 26166 | 09/11/2009 | 09/11/2009 | CD-ROM | Data CD | ||||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 09/11/2009 | 658.8 PER | 26167 | 09/11/2009 | 09/11/2009 | CD-ROM | Data CD |