Principles and Practice of Marketing. 5th ed. 2007 / (Record no. 25966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005940000a22002170004500 |
| 001 - CONTROL NUMBER | |
| control field | 025966 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090523t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 07 711415 9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 5 |
| Classification number | 658.8 |
| Item number | JOB |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 25966 |
| -- | 25966 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 9 (RLIN) | 10657 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and Practice of Marketing. 5th ed. 2007 / |
| Statement of responsibility, etc. | David Jobber |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 12cm. |
| 500 ## - GENERAL NOTE | |
| General note | One |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing - principles and practice |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="www.mcgraw-hill.co.uk/student">www.mcgraw-hill.co.uk/student</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CD-ROM |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Audio Visual | 01/11/2008 | 1 | 658.8 JOB | 25966 | 04/09/2010 | 03/09/2010 | 01/11/2008 | CD-ROM |