Advertising : (Record no. 12923)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005950000a22002050004500 |
| 001 - CONTROL NUMBER | |
| control field | 012923 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120618t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135978815 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | WEL |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 12923 |
| -- | 12923 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 9 (RLIN) | 33894 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles & practice / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Date of publication, distribution, etc. | 1998 |
| Name of publisher, distributor, etc. | Prrentice-Hall |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 731 p. ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2235 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| 9 (RLIN) | 33895 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 9 (RLIN) | 22030 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/06/2008 | 15 | 659.1 WEL | 12923 | 14/02/2013 | 22/02/2011 | 20/06/2008 | Book |