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Contemporary strategic marketing /

Brennan, Ross

Contemporary strategic marketing / Ross Brennan, Paul Baines and Paul Garneau - New York : Palgrave Macmillan 2003 - xx, 380 p. : ill. ; 25 cm

Includes index

ISBN: 0333981197

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Management
Marketing--Case studies--Management

Dewey Class. No.: 658.802 / BRE

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