Marketing research : methodological foundations /
Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill - 4th ed. - London : Dryden Press 1987 - xx, 896 p. : ill. ; 24 cm
Includes glossary and index
Marketing research
658.83 / CHU
Marketing research : methodological foundations / Gilbert A. Churchill - 4th ed. - London : Dryden Press 1987 - xx, 896 p. : ill. ; 24 cm
Includes glossary and index
Marketing research
658.83 / CHU