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Otto Kleppner's advertising procedure /

Kleppner, Otto

Otto Kleppner's advertising procedure / Otto Kleppner, Thomas Russell and Glenn Verrill - 8th ed. - Englewood Cliffs : Prentice-Hall 1983 - xvi, 636 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 0136432131

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / KLE

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