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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens - 2nd ed. - Homewood : Irwin 1987 - xvii, 679 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 0256033706

Subjects--Topical Terms:
Marketing
Strategic marketing

Dewey Class. No.: 658.802 / CRA

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