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Consumer behavior /

Mowen, John C.

Consumer behavior / John C. Mowen - London : Collier Macmillan 1987 - xvi, 687 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 0023845902

Subjects--Topical Terms:
Consumers
Consumer behavior

Dewey Class. No.: 658.8342 / MOW

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