Consumer behavior : implications for marketing strategy /
Hawkins, Del I.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 3rd ed. - Plano : Business and Publications 1986 - xiv, 740 p. : ill. ; 24 cm
Includes bibliographical references and index
0256034141
Consumers
Consumer bahavior--Marketing
658.8342 / HAW
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 3rd ed. - Plano : Business and Publications 1986 - xiv, 740 p. : ill. ; 24 cm
Includes bibliographical references and index
0256034141
Consumers
Consumer bahavior--Marketing
658.8342 / HAW