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Marketing management : analysis, planning, implementation and control /

Kotler, Philip

Marketing management : analysis, planning, implementation and control / Philip Kotler - 7th ed. - New York : Prentice Hall 1991 - xxvi, 756p.: ill.; 28cm

Includes bibliographical references and index

ISBN: 0135634792

Subjects--Topical Terms:
Marketing management--Marketing strategies
Management--Marketing strategies

Dewey Class. No.: 658.8 KOT

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