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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip

Marketing management : analysis, planning, implementation, and control / Philip Kotler - 9th ed. - New Jersey : Prentice Hall 1997 - xl, 789 p.: ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0132613638

Subjects--Topical Terms:
Marketing management--Marketing strategies
Management--Marketing strategies

Dewey Class. No.: 658.8 / KOT

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