Marketing research /
Chisnall, Peter M.
Marketing research / Peter M. Chisnall. - 4th ed. - London ; New York : McGraw-Hill, c1992. - ix, 384 p. : ill. ; 25 cm. - The McGraw-Hill marketing series .
Includes bibliographical references and index.
0077074297
91042207
Marketing research.
HF5415.2 / .C48 1992
658.83 / CHI
Marketing research / Peter M. Chisnall. - 4th ed. - London ; New York : McGraw-Hill, c1992. - ix, 384 p. : ill. ; 25 cm. - The McGraw-Hill marketing series .
Includes bibliographical references and index.
0077074297
91042207
Marketing research.
HF5415.2 / .C48 1992
658.83 / CHI