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Winning the story wars : why those who tell--and live--the best stories will rule the future /

Sachs, Jonah

Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. - U.S. A.; Harvard Business Review, c2012 - viii, 264 p., 23cm

ISBN: 9781422143568

Subjects--Topical Terms:
Storytelling--Psychological aspects--Marketing--Social aspects

LC Class. No.: HF5415

Dewey Class. No.: 658.802 / SAC

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