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Managing marketing in the 21st century : developing & implementing the market strategy /

Capon, Noel

Managing marketing in the 21st century : developing & implementing the market strategy / Noel Capon, Roy Capon. - New York : Wessex Inc., 2009. - xxxii, 592 p. : ill. ; 29 cm.

Includes index

ISBN: 9780979734441

Dewey Class. No.: 658.8 / CAP

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