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Business marketing : connecting strategy, relationships, and learning /

Dwyer, F. Robert.

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 678 p. : ill. ; 27 cm.

Includes bibliographical references (p. 653-661) and index.

ISBN: 9780073529905 (alk. paper) 0073529907 (alk. paper)

LCCN: 2007049241

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .D92 2009

Dewey Class. No.: 658.8 / DWY

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