Library Catalogue

Consumer behavior

Engel, James F.

Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell. - 2d ed. - New York, Holt, Rinehart and Winston [1973] - xiv, 689 p. illus. 25 cm. - Holt, Rinehart and Winston marketing series .

Includes bibliographical references.

0030863716

72087778


Consumer behavior.
Marketing research.

HF5415.2 / .E5 1973

658.8342 / ENG

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