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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler and Kevin Lane Keller - 14 ed. - Boston : Pearson , c2012. - 131 p. : Col. ill. ; 28 cm.

Includes bibliographical index and index

ISBN: 9780273753360

Subjects--Topical Terms:
Understanding marketing management
Marketing insight

Dewey Class. No.: 658.8 / KOT

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