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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler and Gary Armstrong - 15th ed. - Upper Saddle River : Pearson Prentice Hall 2014. - 716 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0273786993 273786997

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOT

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