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Essentials of marketing : a marketing strategy planning approach /

Perreault, William D.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault Joseph P. Cannon and Jerome E. McCarthy - 13th ed. - Boston : McGraw - Hill, c2012. - xl, 640 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0071317023

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / PER

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